Name: The Rosary and the Microphone: Religious Impulse in U2's Mediated Brand
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ISBN: 9781781795552

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The Rosary and the Microphone: Religious Impulse in U2's Mediated Brand

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The Rosary and the Microphone explores U2 as a politically engaged band that manifests a particular brand of Christianity through the band's mediation in a global context and for a global audience. Through the primarily semiotic study of U2's various mediations, this book maps the band's strategies for negotiating its place in the world as a global band--and mediated brand--and as a proponent of a kind of cosmopolitanism, or global care. U2's brand is heavily informed by Bono's own personal religious formation. This religious viewpoint is expressed in a global concern--a Christian cosmopolitanism--that looks outward and draws others to do the same.

ISBN: 9781781795552 (178179555X)

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