Music Genres and Corporate Cultures

Contents

• Introduction
• Chapter 1 Culture, industry, genre: conditions of musical creativity
• Chapter 2 Corporate strategy: applying order and enforcing accountability
• Chapter 3 Record company cultures and the jargon of corporate identity
• Chapter 4 The business of rap: between the street and the executive suite
• Chapter 5 The corporation, country culture and the communities of musical production
• Chapter 6 The Latin music industry, the production of salsa and the cultural matrix
• Chapter 7 Territorial marketing: international repertoire and world music
• Chapter 8 Walls and bridges: corporate strategy and creativity within and across genres
• Notes
• Bibliography Index